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Yahoo! Mail: Yahoo has individual whitelists for the user's address book as well as a general Yahoo! Mail whitelist. - Go to the Delivery Problems page in Yahoo! Mail's online support. Fill out the form and submit it.
- Shortly after that you will receive a questionnaire that asks you about your sending policies, procedures,
etc. Fill out the form
as best you can and submit it. - You might or might not hear back from Yahoo! about whether you have been whitelisted. Try opening a free account and send a test message to it from the address you normally use to send bulk email. Did the test go to your bulk folder? If so, use the form on the Delivery Problems page again to ask about your whitelisting status.
AOL Like Yahoo!, AOL has a systemwide whitelist. It doesn't guarantee that whitelisted senders will always get their messages delivered to the inbox instead of the junk folder. But, whitelisted senders who meet stricter volume and complaint criteria might qualify for AOL's enhanced whitelist. Email messages from those senders show up with hotlinks and images enabled instead of blocked. - Read the Conditions to Bulk Sender Status page first. Check the box indicating you accept AOL's guidelines, and press the Accept Guidelines button.
- You will be taken to a form asking for contact information and the IP addresses you use to send bulk mail. Fill out the form and submit it. This will also set up a feedback loop that will send spam complaints to you for action.
Note: You can't apply for the enhanced whitelist. AOL adds only a small percentage of senders who meet limits on volume -- how many messages sent at one time to its servers -- and spam complaints in a rolling 30 -day period. You could be on it one day and off it the next. Keep monitoring volume and complaints, though. How to Get on Individual Whitelists You probably have a line in your email message near the top, asking the recipient to add your sending address to his or her address book or contact/safe-sender list. But, that's almost too late in the process. Also, putting the line at the top means readers who read only a portion of your message in the preview pane are not getting the information they need to decide whether to open your email to full size or even scroll through the preview pane. Include a whitelisting request in the sign-up form, on your subscription or site-registration page. You need to get into that address book even before you send out the subscription confirmation.
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